Stop Overpricing Your Home. This is 2025.

Dear Sellers, Today’s Buyers Aren’t Falling for Overpriced Homes Anymore

Once upon a time (okay, like 2021), you could stick a For Sale sign in your yard, tack on a wishful six-figure price tag, and watch offers roll in like you were giving away Taylor Swift tickets. Those were the wild, post-COVID housing market days — fueled by low interest rates, bidding wars, and buyers who were desperate to move anywhere but their current four walls.

But fast-forward to 2025, and the market has changed — a lot.

Buyers Have Wised Up

Today’s homebuyers aren’t just shopping emotionally — they’re shopping strategically. Armed with data, savvy agents, and a healthy dose of skepticism, they know what your home is worth. They’re comparing your listing to the one down the street, across town, and even across Zillow tabs. If you think you can still slap on a “COVID premium” just because you heard your neighbor’s cousin sold their place for a fortune in 2023, think again.

Interest Rates Changed the Game

Higher interest rates mean buyers have less spending power. They’re already stretching their budgets to cover mortgages, taxes, and rising insurance costs. The days of overbidding by $50K just to win the deal? Over. Buyers are now walking away from overpriced homes without even scheduling a showing — because they know something better (and more realistic) is out there.

Overpricing = Sitting (and Sitting… and Sitting)

Here’s the truth: homes that are overpriced don’t sell. They sit. And the longer a home lingers on the market, the more buyers wonder, “What’s wrong with it?” Eventually, price reductions follow — sometimes multiple. Ironically, that often results in the home selling for less than if it had been priced fairly from the beginning.

Reasonable Pricing = Faster Sales

Pricing your home appropriately doesn’t mean giving it away — it means positioning it to attract the most interest, the most showings, and ultimately, the best offers. A well-priced home still sells quickly in this market. But one that’s overpriced? It becomes stale faster than last week’s TikTok trend.

Work with a Pro Who Knows the Market

This is where partnering with an experienced Keller Williams Cleveland agent really matters. A good real estate agent won’t just tell you what you want to hear — they’ll give you an honest pricing strategy based on real comps, not wishful thinking.

My strategies for pricing and listing work and get you top dollar for your home every time! (Except for the one or two sellers who thought they knew better. Please don’t be that person.)

Bottom line: Today’s buyers are too smart to overpay — and too informed to be fooled. Price your home right from the start, or be prepared to watch it sit while better-priced homes fly off the market. Your move.

Need help pricing your home to actually sell? Connect with a trusted real estate agent in Cleveland, Ohio and let’s talk strategy — not fantasy.